There is no official, Ireland-specific influencer pricing data, so be wary of anyone who quotes a firm “Irish rate.” The figures below are drawn from UK, EU and global rate-card publishers and are estimates and negotiating ranges, not market rates. As a practical starting point, many creators price a single Instagram feed post at roughly €100 per 10,000 engaged followers, then adjust up for niche, engagement, video and usage rights. What actually sets your price isn’t follower count alone: it’s engagement rate, niche, and the rights and exclusivity a brand wants. Always quote ex-VAT if you’re VAT-registered (see the tax guide).
How much do influencers charge per post by tier?
Global benchmark estimates (Influencer Marketing Hub, 2026), per Instagram static feed post. Most published benchmarks are in US dollars. Convert at the prevailing rate (roughly €1 ≈ US$1.08–1.10 in 2026; check live).
| Tier | Followers | Per post (estimate, USD) |
|---|---|---|
| Nano | 1k–10k | $10–$100 |
| Micro | 10k–50k | $100–$1,000 |
| Mid-tier | 50k–500k | $1,000–$5,000 |
| Macro | 500k–1M | $5,000–$10,000 |
| Mega | 1M+ | $10,000+ |
These vendor ranges overlap and contradict each other. One source’s “micro” is another’s “mid.” The honest takeaway for an Irish creator: nano deals often land in the low tens-to-hundreds of euro; established micro-creators commonly command mid-hundreds to low thousands per deliverable; bigger numbers need audited reach and a track record.
How does price change by format?
Widely-cited format adjustments (UK/global estimates):
| Format | Typical adjustment vs a static feed post |
|---|---|
| Instagram Reel | +30% to +100% (often 2–3× a static post) |
| Instagram Story (single 24h frame) | −40% to −50% |
| TikTok video | Priced on reach; sometimes discounted vs Instagram |
| YouTube integration | Highest, given production time; sometimes ~$50–$100 per 1,000 views |
What about UGC and day rates?
UGC (user-generated content) is content you license to a brand for their channels and paid ads, not posted to your own audience. It’s a distinct, fast-growing product:
- Roughly €140–€200+ per video on global estimates; beginners often start lower.
- Usage-rights / buyout premiums stack on top: around €200–€500 per video for ~30 days of paid-ad usage, €1,000+ for unlimited.
There’s no standard Irish “day rate.” Build day rates up from your per-deliverable price plus usage and exclusivity, rather than quoting a flat number.
What actually moves your rate?
- Engagement rate, not just follower count. A high-engagement Irish nano can out-earn a bigger, passive account per deliverable.
- Niche: finance, B2B, parenting and health audiences command premiums.
- Usage rights and exclusivity: whitelisting, paid-ad rights and category exclusivity are separate, chargeable line items. Never give them away free.
- Deliverable count and bundling (post + Stories + Reel as a package).
- Production complexity (scripted, multi-location, talent).
- Audience quality and geography: a genuinely Irish, in-market audience is worth more to an Irish brand than diffuse international reach.
- Influencer deal vs UGC: posting to your audience and licensing content to a brand are different products at different prices.
How to build your rate card
- List per-deliverable prices (post, Story set, Reel, TikTok, YouTube integration).
- Offer packages (e.g. 1 post + 3 Stories + 1 Reel) at a small bundle rate.
- Price add-ons separately: usage rights, exclusivity, whitelisting, raw files.
- Keep a simple media kit with your niche, platforms, engagement rate and audience demographics (especially % Irish). Brands buy relevance, not just reach.
- Quote ex-VAT if registered, and remember every euro (and every gifted item) is taxable. See the tax guide.
Price with confidence: the worst negotiating position is not knowing your own number. Start from a defensible base, charge for rights, and don’t discount your way to a deal you’ll resent.
Frequently asked questions
How much do Irish influencers charge per post?
There is no official Irish benchmark. Using global estimate data, a single Instagram feed post runs roughly: nano (1k–10k) low tens to low hundreds of euro; micro (10k–50k) mid-hundreds to low thousands; mid-tier (50k–500k) low thousands and up. Engagement rate and usage rights matter more than follower count alone.
What is a good rule of thumb for pricing?
A common practitioner starting point is about €100 per 10,000 engaged followers for a single feed post, then adjust up for niche, engagement, Reels or video, and usage rights. It's a starting point for negotiation, not an official rate.
How much more is a Reel versus a static post?
Reels and video typically command a premium of roughly 30% to 100% over a static feed post because the algorithm favours them. A single 24-hour Story frame is usually discounted by around 40% to 50%.
What is UGC and how is it priced differently?
UGC (user-generated content) is content you license to a brand to use on their own channels and ads, not posted to your own audience. It's priced per video (global estimates around €140 to €200+), with usage-rights and exclusivity charged as separate add-ons.