The rules, decoded
Tax, disclosure and money, straight from Revenue, the CCPC and the ASA.
Tax
Do Irish influencers pay tax on gifted products?
Yes. Revenue treats a gift given for promotion as income.
Read → DisclosureThe #Ad rules every Irish influencer needs in 2026
When to label a post, and #Ad versus #Gifted.
Read → MoneyWhat should an Irish influencer actually charge?
What rates look like by follower tier and format.
Read → Start hereHow to become an influencer in Ireland
Pick a niche, grow an audience, get paid properly.
Read →