Start at roughly €100 per 10,000 followers for a single Instagram feed post, then adjust from there. At 15,000 followers that’s about €150; at 100,000 it’s about €1,000. Push the number up for engagement above ~2%, for Reels and video, and for any usage rights the brand wants. Push it down only if you genuinely want the deal.
That is a starting point for a negotiation, not a market rate. The caveat matters, and it’s directly below the calculator.
Work out your starting number
Your figures, run through the rules of thumb on this page. It gives a negotiating range and shows its working — it is not an Irish market rate, because no such published data exists.
Rounded to the nearest €10. Quote ex-VAT if you're VAT-registered, and remember the fee is taxable income — see the tax guide.
Is there an official Irish rate card?
No. There is no published, Ireland-specific influencer pricing dataset, so treat anyone quoting a firm “Irish rate” with suspicion. Every figure on this page comes from UK, EU and global rate-card publishers, converted to euro. They are estimates and negotiating ranges.
What that means in practice: use these numbers to avoid quoting far too little, which is much the more common mistake, then let engagement, niche and rights do the real work in the negotiation.
How much do influencers charge per post by tier?
Global benchmark estimates (Influencer Marketing Hub, 2026) per Instagram static feed post, converted at roughly €1 ≈ US$1.09 and rounded:
| Tier | Followers | Per post (estimate) |
|---|---|---|
| Nano | 1k–10k | €10–€90 |
| Micro | 10k–50k | €90–€900 |
| Mid-tier | 50k–500k | €900–€4,600 |
| Macro | 500k–1M | €4,600–€9,200 |
| Mega | 1M+ | €9,200+ |
The bands above are the vendor’s, not ours. Tier definitions overlap and contradict each other across the industry, so one source’s “micro” is another’s “mid.” This directory sorts by nano under 10k, micro 10k–100k, mid 100k–500k, macro 500k–1M and mega 1M+, which means a creator we label micro can sit in the mid-tier row of the table above. Check the follower count, not the label.
The honest read for an Irish creator: nano deals often land in the low tens to low hundreds of euro, established micro creators commonly command mid-hundreds to low thousands per deliverable, and bigger numbers need audited reach and a track record.
How does price change by format?
Widely cited format adjustments, relative to a static feed post:
| Format | Adjustment |
|---|---|
| Instagram Reel | +30% to +100% (often 2–3× a static post) |
| Instagram Story (single 24h frame) | −40% to −50% |
| TikTok video | Priced on reach; sometimes discounted against Instagram |
| YouTube integration | Highest, given production time; sometimes ~€45–€90 per 1,000 views |
What about UGC and day rates?
UGC (user-generated content) is content you license to a brand for their channels and paid ads, not posted to your own audience. It’s a separate product from an influencer deal, and it’s priced separately:
- Roughly €140–€200+ per video on global estimates; beginners often start lower.
- Usage-rights premiums stack on top: around €200–€500 per video for ~30 days of paid-ad usage, €1,000+ for unlimited.
There’s no standard Irish day rate. Build one up from your per-deliverable price plus usage and exclusivity rather than quoting a flat number.
What actually moves your rate?
- Engagement rate, not follower count alone. A high-engagement Irish nano creator can out-earn a bigger, passive account per deliverable.
- Niche. Finance, B2B, parenting and health audiences command premiums.
- Usage rights and exclusivity. Whitelisting, paid-ad rights and category exclusivity are separate, chargeable line items. Never include them free.
- Deliverable count and bundling: post plus Stories plus Reel as a package.
- Production complexity: scripted, multi-location, additional talent.
- Audience quality and geography. A genuinely Irish, in-market audience is worth more to an Irish brand than diffuse international reach.
- Influencer deal versus UGC. Posting to your audience and licensing content to a brand are different products at different prices.
How to build your rate card
- List per-deliverable prices: post, Story set, Reel, TikTok, YouTube integration.
- Offer packages at a modest bundle discount.
- Price add-ons separately: usage rights, exclusivity, whitelisting, raw files.
- Keep a simple media kit with your niche, platforms, engagement rate and audience demographics, especially the share of your audience actually in Ireland. Brands buy relevance, not just reach.
- Quote ex-VAT if registered, and remember every euro, and every gifted item, is taxable. See the tax guide.
Price with confidence: the worst negotiating position is not knowing your own number. Start from a defensible base, charge for rights, and don’t discount your way into a deal you’ll resent.
Frequently asked questions
How much do Irish influencers charge per post?
A common starting point is €100 per 10,000 followers for a single Instagram feed post, so roughly €150 at 15k followers and €1,000 at 100k. Against global tier estimates that puts nano creators (1k–10k) in the low tens to low hundreds of euro, micro creators (10k–50k) in the mid-hundreds to low thousands, and mid-tier creators (50k–500k) into the low thousands. There is no official Irish benchmark, so treat these as negotiating ranges. Those follower bands are the vendors' own; this directory sorts by nano under 10k, micro 10k–100k, mid 100k–500k, macro 500k–1M and mega 1M+.
What is a good rule of thumb for pricing?
About €100 per 10,000 followers for a single feed post, then adjust up for engagement above roughly 2%, for Reels or video, and for usage rights. It's a starting point for negotiation, not an official rate.
How much more is a Reel versus a static post?
Reels and video typically command 30% to 100% more than a static feed post because the algorithm favours them. A single 24-hour Story frame is usually discounted by around 40% to 50%.
What is UGC and how is it priced differently?
UGC (user-generated content) is content you license to a brand to use on their own channels and ads, not posted to your own audience. It's priced per video (global estimates run around €140 to €200 and up), with usage rights and exclusivity charged as separate add-ons.
Should I charge extra for usage rights?
Yes, always as a separate line. Roughly €200 to €500 per asset for about 30 days of paid-ad usage, and €1,000 or more for unlimited or perpetual rights. Handing a brand unlimited usage inside a one-post fee is the most common way Irish creators underprice themselves.